This story was originally posted at www.dnjournal.com
Ad spending has a huge impact on the revenue streams on both companies and individual investors in the domain space. The amount you make from PPC, affiliate marketing and direct
advertising sales are all impacted by how much money businesses around the world commit to their ad budgets. The severe recession that has enveloped the globe over the past year has, or course, walloped ad revenues for most media outlets (online platforms did fare much better than traditional media, but still saw a decline). With a New Year approaching just over three weeks from now everyone is hoping to see things rebound in 2010 and a new survey of more than 1,000 global business leaders conducted by StrongMail strongly suggests that will happen.
MediaPost.com’s Joe Loechner broke down the results from the 2010 Marketing Trends Survey. It showed business owners are becoming more optimistic about business conditions and plan to increase online ad spending as a result. 50% of the respondents said they expect their customers to spend more in 2010. 23% expect them to spend the same and only 8% believe their customers will spend less.
As a result, 48% of those surveyed said they plan to increase their overall marketing budgets next year. According the survey the biggest beneficiaries of those extra dollars will be Email
marketing (69% plan to spend more in this area), Social Media marketing (59% expect to boost spending here) and Search marketing (with 42% planning to pour more money into SEO and PPC). The biggest losers are Events (44% plan to spend less on trade shows and events) and Direct Mail (42% expect to cut spending here).
It looks like just about everyone is getting on the Social Media bandwagon. While 59% said they will spend more on social media marketing only 3% expect to cut back here (the best figure in any ad spending
category). Respondents listed the biggest benefits of social media marketing as awareness building (cited by 64%), customer loyalty and retention (49%) and expanded reach (46%).
Mobile, as you would expect, is also expected to see a nice bounce in 2010 as more people use smartphones to go online. 22% of respondents said they planned to ramp up mobile ad spending while only 5% indicated they would spend less.
I certainly wouldn’t be popping the champagne just yet, but if these advertisers follow through with the intentions they expressed in this survey, things could be a good bit brighter for domain owners and developers in 2010.
(Posted Dec. 8, 2009)
